Rainbow Rapture: 3 weeks of numbers

[This post was originally posted on the Kindling Games blog. It evaluates our first 3 weeks of numbers from our game Rainbow Rapture. Be sure to check out the Kindling Games website for more info!]

Rainbow Rapture has now hit the 3 week old mark and what a 3 weeks it’s been. Rainbow Rapture has been the most successful game for the Kindling Games team and we’re excited to continue to give our fans more features and goodies in an attempt to thank you guys for your support (more on that later).

Here’s what has happened these last three weeks: according to Microsoft’s data as of about a week ago our downloads have reached over 14,000! In this time we’ve been written up by WPCentral, hit #27 on the Marketplace’s top free list (and gaining every day), and had over 200 people review our game giving us 4 1/2 stars!

In an indie effort to be open and honest, we thought it’d be a good point to share some data. The download data lags behind about a week but we’ve gotten a pretty good idea of our players and player data from our ads.


This chart is by far my favorite. According to our Smaato ad data, we’ve served ads to about 12,800 unique players. More importantly, though, we have around 2000 unique players getting served ads daily. That means 16% of our player base is playing our game daily! The second chart also shows us that the 2000 players are playing the game roughly 13000 times, which averages out to the daily player playing our game 6.5 times per day!

Now, granted, trying to count players by ads served certainly leads to an imprecise number. However, even if we assume the numbers are inflated by 20%, we’re still very happy with how well our game has been received and how extremely high the retention has been.

The next two charts are just data on who our players are – where they are from and what devices they are playing on. You can see that most of our players are from the U.S. and are playing on an Omnia 7 (I’m guessing that the Samsung Focus is included in that bucket).



That sums up the three weeks of data for Rainbow Rapture. We’re excited to continue to see the number of players grow as we get higher and higher on the marketplace. Also, be on the lookout for new features coming your way!